How do you keep track about what others are saying about you? Do you visit one of the major search engines and search regularly for your own name or business name? It could be a good idea to monitor this, so if someone blogs or adds a link to you, you know about it. You [...]
Back in late October, we were told unequivocally that New Zealand websites with a .com domain name should be hosted in New Zealand space rather than the US or elsewhere or they would not be found in www.google.co.nz when ticking "pages from New Zealand"
This is sort of funny, but probably not for the person concerned, one Mark Forytarz of Melbourne. If you do a search on Google for Mark the result page shows him as not being a very nice person in his real estate profession. The top 2 results are directed related to the story and it [...]
One of the regular search marketing resources we follow is from Web Marketing Today. Peter has been receiving regular tips, news and ideas from them since their inception in around 1996. In the main they offer good easy to understand stories about search engine marketing, that he has found quite useful over the years.
A report yesterday from the Interactive Advertising Bureau in New Zealand talks about online advertising increasing significantly in New Zealand. They say that their latest survey indicates that interactive/online advertising is likely to exceed $120 million year ending 2007.
An interesting article came across our screen recently. According to an IAB New Zealand and Pricewaterhouse Coopers study (we could not find anything on their sites about such a study), New Zealand marketers are putting most of their advertising dollars into classified and display advertising.
In the Saturday edition of The Nelson Mail (27 Oct), there was an interesting feature article about 3 local people who are making their mark on the world wide web, gaining new business from around the world.