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83 percent of New Zealanders internet users

Posted March 17th, 2010 by peter

The second survey by the World Internet Project from the Auckland University of Technology (AUT) has been published.

Highlights were:

• The number of internet users rose form 79% in 2007 to 83% in 2009
• Broadband usage jumped to 82% compared with 67% in 2007
• The proportion of users that use their mobile phones to access the inter more than doubled from 7% in 07 to 18% in 09
• Nearly half of all users are members of social networking sites and 3/4 of these say that Facebook is the site they visit most often
• About half of users post online messages, images or videos, while one in ten earns income in this way

The bi-annual survey, conducted with more than 1200 New Zealanders, shows how ingrained the internet has become in daily life, according to the Director of AUT’s Institute of Culture, Discourse and Communication Professor Allan Bell

Most New Zealanders, regardless of age, ethnicity, gender or soci-economic status, are increasingly using the internet for a variety of activities such as social networking, buying and selling goods online, Internet banking, accessing information. learning and entertainment.

We don’t think that there any surprises there, except maybe that the 10% of social network users actually earn money from their activities.

Sort of confirms claims in the past few days that Facebook has now overtaken Google as the most visited site in the world according to Experian Hitwise

The full report, executive summary of the project  can be downloaded from the AUT web site