Choosing a good search engine optimisation and marketing company

Choosing a great search engine optimisation company

Posted April 5th, 2008 by peter

Every day we see or hear horror stories about businesses who have invested a whole lot of money getting their website made by a great (or not so great) web design company. Some have spent several thousand dollars creating their site, and many spend even more money on search engine optimisation or search engine marketing – we don’t think there is much difference between the two, but that’s another story.

Its pretty easy to "claim" that a business is a search engine expert, but are they really creating the results for their clients?. Depends upon what the expectations or outcomes are really, but how many times do you read – we can get you on page 1 of google – of course they can -

By using Google Ad-words – they are the Sponsored listings on the right column of a SERP (search engine result page) and you pay for the privledge every time some one clicks on your ad
For your business name – it does not take much effort to create that result – but if your potential market probably do not know your business name
With some obscure search phrase – that your target market is unlikely to use anyway

Out there in web land there are dozens of lists – what to look for in a search engine optimisation firm – or how to recognise a bad seo firm. Here are a few to have a quick look at

So what is our message?
Be very careful who you work with for your search optimisation or marketing. Many so called search engine experts "cheat" to get quick results (most times they don’t do it on purpose – they just follow seo myths that they think are true). Unfortunately if you use such people it will come back and bite you on the backside, and one day – your site will disappear from the major search engine index, or it will never appear anyway.

What a waste of money, your time and hard work !!!

Tags: search, seo

Filed under:Search engine stuff

2 Responses to “Choosing a great search engine optimisation company”

Ceare Search Engine Optimisation Says:
May 14th, 2008 at 2:31 am
Unfortunately there are alot of bad SEO firms out there. We are one of the UK’s leading SEO firms, and this can be seen as we appear on page one for web design. The only advice I can suggest for easily recognizing a good Search Engine Marketing company is to ask to see previous example of site which they have optimised and are ranking high in google etc.
Matt Stenning Says:
June 6th, 2009 at 3:20 pm
SEO is one of the only tasks that I really enjoy doing, it’s not something that I would ever outsource. SEO is the key to your online success and if your putting it in the hands of someone else your more then likely to fail.