Advertising online grows in New Zealand
Posted November 28th, 2007 by peterA report yesterday from the Interactive Advertising Bureau in New Zealand talks about online advertising increasing significantly in New Zealand. They say that their latest survey indicates that interactive/online advertising is likely to exceed $120 million year ending 2007.
When we reflect on our post on 15 November, which talks about New Zealand being behind the rest of the world in on-line advertising, we find the following comment interesting.
Lee Williams, IAB Chairman, and Head of ACP Digital, says the growth in online advertising is staggering and exciting. “You have to remember that these growth rates are quarter-on-quarter! In any other market you’d be happy with annual growth this good”, he says.
You can read about the report and download the comprehensive document here.
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