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Marketers over-reacting to new spam law

Posted September 12th, 2007 by peter

Any merchant who has a long-standing commercial relationship with a customer and has been sending them emails for years need not worry, says head of marketing association.

Lawyers and other legal advisers are causing needless concern among marketers that they could be prosecuted if they fail to get explicit consent for promotional email, says Keith Norris, head of the New Zealand Marketing Association. More…..