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It's arrived: the feminisation of the net

Posted August 24th, 2007 by peter

Forget the 20-something man playing online fantasy football and selling motorbike parts on eBay. The internet has a new user.

For years cyberspace has been tailored to an audience of mainly young men but for the first time women webusers have taken the lead in key age groups. At the same time an army of silver surfers has emerged and the over 65s are spending more hours online than any other age group.

The linked story originates from the UK, but is most likely to be similar here in New Zealand. More…..