Online Travel Search: Tapping into Consumer Trends
Posted August 23rd, 2007 by peterFree webcast: With more than three fifths of online travel shoppers using search engines as their starting point, successful search marketing is critical to anyone involved in the travel business today.How do today’s travelers search online? What do they look for – where do the go? And how can you best capture their attention in an increasingly competitive online environment?
Free Webcast!
Online Travel Search:
Tapping into Consumer Trends
Thursday, August 30, 2007 – 1:00 PM EDT – Thats 5am on Friday 31st August in New Zealand
Speakers:
Lorraine Sileo, Vice President, Research, PhoCusWright
Bill Tancer, General Manager, Global Research, Hitwise
With more than three fifths of online travel shoppers using search engines as their starting point, successful search marketing is critical to anyone involved in the travel business today.
- How do today’s travelers search online?
- What do they look for – where do they go?
- And how can you best capture their attention in an increasingly competitive online environment?
- This webcast explores current research in online travel and consumer behavior in the travel segment.
You’ll learn:
- The size and scope of today’s online travel market
- How do consumers search for travel online
- What is the variation between online and offline travel shoppers
- Find out what’s happening in this dynamic market – and how you can take advantage of the latest research to improve your marketing results.
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